Why RARE’s Work is Always Well Done
December 2001
How do soap operas, puppet shows, nature tours, and other low-cost activities add up to measurable environmental protection? Well, that’s an interesting story.
Read newsletterComing Apart at the Theme
November 2001
Philip Morris’ anti-smoking ads say, “Think. Don’t Smoke.” but that’s not the message their teenage audience is hearing.
Read newsletterFive Questions to Build Your Message
October 2001
A campaign that successfully promoted breastfeeding demonstrates how answering five questions can help any public interest group craft the most persuasive message.
Read newsletterAdopt-a-Spot: Breaking Rules to Raise Money and Awareness
September 2001
In its crusade to end police brutality, the October 22nd Coalition is ignoring the traditional model for disseminating a message.and it’s working.
Read newsletterHostile Audience? Tell ’em to “Take it Outside”
August 2001
The Kansas Health Foundation’s campaign to protect children from secondhand smoke is a textbook case of designing and delivering a message that a hostile audience can hear.
Read newsletter2001 Summer Reading List
July 2001
Count on it: at some point in the coming months your communication skills will be put to the test. Here are a few good books to help you get ready.
Read newsletterWhen Speaking Your Audience’s Language Is a Matter of Life and Death
June 2001
How do you reach men who have sex with men but refuse conventional labels? Dr. Ron Simmons found one path by studying this group’s language and then aiming his HIV prevention messages “down low.”
Read newsletterHow to Create Must-Read Ads
May 2001
Roper-Starch Worldwide houses the world’s largest database of print advertising. Having spent six years plumbing those files, Senior VP Phil Sawyer knows precisely why your ad will work.or why it won’t.
Read newsletterBetter Ways to Make Your Case
April 2001
If persuading an audience is part of your job, a new course at Quinnipiac University School of Law has valuable insights for you.
Read newsletterThe Truth About Mission and Message: They’re Not Always the Same
March 2001
The Florida Department of Health is keeping teenagers away from tobacco like never before. What’s the secret behind this groundbreaking anti-smoking campaign? (Hint: it’s not about health.)
Read newsletterHollywood’s Secrets Revealed!
February 2001
What Public Interest Groups Can Learn from the People Who Make us Watch
Read newsletterReport Cards: Why They Work
January 2001
When six environmental groups banded together to form the Ski Area Citizen’s Coalition nobody took much notice. When they issued their first report card rating ski resorts, however, the media jumped on the story.
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