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Which Engagement Strategy Worked Best?
December 2013
An energy company tried 3 different strategies to enroll residents in a conservation program. One approach far exceeded the others. Can you pick it?
Plus: 4 wondrous winter webinars to keep your brain warm in December and January! (PDF format)
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Story Collecting: The Y Shows How
November 2013
Now entering its second year, “The Rye Y Story Project” offers a useful model for nonprofits that want to collect stories from their members.
Plus: Storytelling meets “American Idol”, and sign up now for December webinars at The Goodman Center! (PDF format)
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How Stories Cause Social Change
October 2013
A new guide for grantmakers (and nonprofits, too) shows how narratives help us learn, organize, educate and advocate.
Plus: Take our Webinar on Webinars October 18th, and a reader shares her story! (PDF format)
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Data Proves the Power of Story
September 2013
A University of Southern California study shows that health messages can have more impact when they come wrapped in a story.
Plus: A new schedule of classes, a new look at The Goodman Center, and a new edition of “Storytelling as Best Practice”! (PDF format)
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It’s Alive! Behold, The Human Slide Show!
August 2013
Make the audience part of your presentation. Literally.
Plus: Raising the bar on presentations, and the full slate of classes offered at The Goodman Center in September! (PDF format)
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14th Annual Summer Reading List
July 2013
No books to recommend this year, but here are three websites that provide invaluable resources for public interest communications.
Plus: Take our Webinar on Webinars July 19th! (PDF format)
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Storytelling and the Art of Reputation Repair
June 2013
The “Our City, Our Story” project shows how a handful of well-told stories can begin to repair the reputation of an entire city.
Plus: Our online class on Presentations begins June 18th! (PDF format)
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It took 15 years to write this.
May 2013
This month marks the 15th anniversary of my company, and more than a few thanks are in order. (PDF format)
Read newsletter![](https://www.thegoodmancenter.com/wp-content/uploads/2013/07/apr13-257x350.png)
Which Photo Would You Run?
April 2013
Take our test and then download a free guide that can help you use photographs more effectively.
Plus: The Goodman Center Storytelling webinar starts this month! Also: info about Andy’s new podcast venture. (PDF format)
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Where Are Your Blind Spots?
March 2013
Your strategy to wield influence and effect change may run into problems because of a crucial blind spot. A new report can help you see all your options more clearly.
Plus: Presentations and the Webinar on Webinars in March! (PDF format)
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The Five Fastest Ways to Ruin a Webinar
February 2013
Here are five foolproof ways to do it (or, if you prefer, five mistakes to avoid when planning your next webinar).
Plus: take the Goodman Center Presentations webinar in March! (PDF format)
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The #1 Myth in Presenting
January 2013
An oft-cited study supposedly proving “what you say” is less important than “how you say it” has been misinterpreted for decades.
Plus: Strategic Communications at the Goodman Center! Sign up soon! (PDF format)