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Sound Advice for Telling Stories
December 2014
Experts offer sound advice that will get your stories heard.
Plus: Uber takes its own story for a ride, and check out the competition from this year’s Social Innovation Fast Pitch! (PDF format)
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Telling Stories to Build a Team
November 2014
A school principal strengthens her team by asking them to answer one powerful question.
Plus: Personal stories shine through at an organization that is all about the numbers. (PDF format)
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The Scientist Who Tells Stories! (And he’s not alone.)
October 2014
A storytelling advocate emerges from a data-driven community.
Plus: Assess your communications with a new tool from Spitfire, and Websites We Love! (PDF format)
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Building a Storytelling Culture: Step #1
September 2014
A very old practice provides a model for building a culture of storytelling.
Plus: Join us September 9th for a Google Hangout, and a new campaign planning tool from Spitfire! (PDF format)
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Two Words Evoke a Powerful Story
August 2014
In debates over ways to reduce highway traffic, facts fade and emotions emerge when talks turns to “Lexus Lanes”.
Plus: Classes on Storytelling and Webinars this fall at The Goodman Center! (PDF format)
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The 15th Annual Summer Reading List
July 2014
“Exit, Voice, and Loyalty” is over 30 years old, but it remains essential reading for anyone in the changing-the-world business. Plus: Sharpen your storytelling with our September webinar! (PDF format)
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Mix 6 Words into 1 Tweet, Stir Audience Regularly
June 2014
A new social media campaign offers a highly replicable recipe for whetting your audience’s appetite for stories.
Plus: Our June classes will whip your presentations and webinars into shape for summer! (PDF format)
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Five Questions for Better Meetings
May 2014
A simple model designed to improve all kinds of user experiences can make your meetings more engaging and more productive.
Plus: Learn the difference between talking points and connecting points in our May webinar! (PDF format)
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The Wrong Story Wins Again
April 2014
A false story about vaccinations remains resistant to the truth.
Plus: Join us this Thursday and learn how to step up your storytelling! (PDF format)
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Better Phrasing in Online Fundraising?
March 2014
A new study looks at crowd-sourced giving.
Plus: Come see Andy’s talk at GEO, spring Webinars are here, and farewell to Corky Retson. (PDF format)
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A Tale of Two Videos
February 2014
The difference between making a video and making an impact.
Plus: Learn how to create campaigns that connect in our February webinar, and a reader writes in! (PDF format)
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Why Your Story Needs a Pet-the-Dog Scene
January 2014
A Hollywood screenwriting trick may give your narrative just what it’s missing.
Plus: Better webinars in one hour—join us January 17th! (PDF format)