Sound Advice for Telling Stories
December 2014
Experts offer sound advice that will get your stories heard.
Plus: Uber takes its own story for a ride, and check out the competition from this year’s Social Innovation Fast Pitch! (PDF format)
Telling Stories to Build a Team
November 2014
A school principal strengthens her team by asking them to answer one powerful question.
Plus: Personal stories shine through at an organization that is all about the numbers. (PDF format)
The Scientist Who Tells Stories! (And he’s not alone.)
October 2014
A storytelling advocate emerges from a data-driven community.
Plus: Assess your communications with a new tool from Spitfire, and Websites We Love! (PDF format)
Building a Storytelling Culture: Step #1
September 2014
A very old practice provides a model for building a culture of storytelling.
Plus: Join us September 9th for a Google Hangout, and a new campaign planning tool from Spitfire! (PDF format)
Two Words Evoke a Powerful Story
August 2014
In debates over ways to reduce highway traffic, facts fade and emotions emerge when talks turns to “Lexus Lanes”.
Plus: Classes on Storytelling and Webinars this fall at The Goodman Center! (PDF format)
The 15th Annual Summer Reading List
July 2014
“Exit, Voice, and Loyalty” is over 30 years old, but it remains essential reading for anyone in the changing-the-world business. Plus: Sharpen your storytelling with our September webinar! (PDF format)
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Mix 6 Words into 1 Tweet, Stir Audience Regularly
June 2014
A new social media campaign offers a highly replicable recipe for whetting your audience’s appetite for stories.
Plus: Our June classes will whip your presentations and webinars into shape for summer! (PDF format)
Five Questions for Better Meetings
May 2014
A simple model designed to improve all kinds of user experiences can make your meetings more engaging and more productive.
Plus: Learn the difference between talking points and connecting points in our May webinar! (PDF format)
The Wrong Story Wins Again
April 2014
A false story about vaccinations remains resistant to the truth.
Plus: Join us this Thursday and learn how to step up your storytelling! (PDF format)
Better Phrasing in Online Fundraising?
March 2014
A new study looks at crowd-sourced giving.
Plus: Come see Andy’s talk at GEO, spring Webinars are here, and farewell to Corky Retson. (PDF format)
A Tale of Two Videos
February 2014
The difference between making a video and making an impact.
Plus: Learn how to create campaigns that connect in our February webinar, and a reader writes in! (PDF format)
Why Your Story Needs a Pet-the-Dog Scene
January 2014
A Hollywood screenwriting trick may give your narrative just what it’s missing.
Plus: Better webinars in one hour—join us January 17th! (PDF format)