Stories that Cause a Change of Heart (Literally)
December 2015
An inspired campaign around organ donation turns the narrative from one about mortality into one about living forever. Plus: You could win $10,000 from Encore.org! (PDF format)
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If Our Science is Sound, Why Don’t They Hear Us? (Part 2)
October 2015
Three resources to turn sound science into sound stories. Plus: Our classes this fall will sharpen your stories, strengthen your strategies, and whip your webinars into shape! (PDF format)
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The Four-Letter Word Behind All Successful Stories
November 2015
An inside look at how to write an emotionally engaging story that makes your audience stick. Plus: Register now for the final storytelling webinar of 2015! (PDF format)
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The Road to Action: See-Feel-Do
September 2015
To combat apathy, a little visual language can go a long way. Plus, it’s time to go back to school – we’re offering our full slate of webinars this fall! (PDF format)
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Our Favorite Story from the Master Class
August 2015
We take a closer look at why one student’s story was a stand-out. Plus: Six word take-aways from other student storytellers! (PDF format)
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The 16th Annual Summer Reading List
July 2015
Whether you’re reading for work or pleasure, there’s a little something for everyone on this year’s list. Plus: Last chance to reserve your spot in our Master Class! (PDF format)
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Numbers That Don’t Numb
June 2015
Three ways to use Social Math and give your data maximum meaning. Plus: Registration for our July Master Class is closing soon! (PDF format)
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Now Hear These!
May 2015
Six storytelling podcasts that may leave you addicted to listening. Plus: Register now for our July Master Class! (PDF format)
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The Black Box: Is Your Story Trapped Inside?
April 2015
It’s one of the most common mistakes made in storytelling, and can be the difference between a good story and a great one. Plus: announcing our first ever two-day Communications Master Class! (PDF format)
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A Story Booth Has Its Own Story to Tell
March 2015
A campus storytelling initiative provides important lessons for any organization interested in embarking on a similar project. Plus: The 7th Edition of Storytelling As Best Practice is now available! (PDF format)
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Two Important Lessons from the Super Bowl
February 2015
Understanding the communications strategy behind one company’s attempt to get their story back on course. Plus: our slate of spring classes will grow your brain! (PDF format)
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The #1 Reason Your Communications Aren’t Clear
January 2015
A new book from Steven Pinker examines how your expertise may actually be hampering your writing. Plus: Spitfire’s newest strategy tool will help you get smart about going digital! (PDF format)
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