About the Workshop

As nonprofit organizations have become more active storytellers, we have observed many examples of stories that fall into distinct ethical traps. This highly interactive 3-hour webinar will cover the following topics to help individuals and organizations recognize and avoid these traps going forward:

Session One (90 minutes) – The Structure and Qualities of Memorable and Persuasive Stories

• Review of the three-act structure of dramatic narrative
• The 7 qualities that make stories memorable and persuasive
• How dramatic narrative differs from journalistic storytelling
• Homework: create an outline for your story

Session Two (90 minutes) – Guidelines for Asset Framing and Storytelling Workshop

• Recognizing the “Broken Person” model of storytelling
• Deficit framing versus asset framing
• Case studies of successful asset framing
• Workshop: participants share stories in breakout rooms and as a full group
• Resource: a tool for obtaining “deep consent” for story subjects