About the Keynote Speech or Workshop

Every time you reach out, there are four potential points of connection between you and your target audience. When you know all four points and build your campaign around them, every minute and dollar you invest will have a better chance of paying off. Fail to connect on even one point, however, and you give your audience an opportunity to walk away. And in this Age of Too Much Information, most people are looking for opportunities to tune out anything they can quickly categorize as noise.

You can learn “The Four Connecting Points” in a 90-minute seminar designed expressly for public interest communicators. We will cover:

• The basics of framing and strategic communications
• Message creation and delivery
• Classic case studies from the public interest sector

Whether you are new to the public interest sector or a long-time doer-of-good, “The Four Connecting Points” can serve as a fast and comprehensive survey course or just a helpful refresher.